Customers call the helpline for general enquiries, bank related queries, product information, registering complaints, etc. The requisite information is provided and the inbound call opportunity is also used for Upselling and Lead Generation as the case maybe. In case of complaints the client CRM is used to log and route the complaints to the right channels for speedy redressal, follow-up and closure. Efforts are made to keep the Turn Around Time (TAT) as small as possible.